Metropolitan Opera Email Design
For this project, I was tasked with creating email templates for various audiences that attend the Met. The different audiences were based on things like location, how often they attended the Met, their other interests and what types of opera they usually prefer to go see (contemporary or classic).
Met Opera email templates: click below to view in full
Left: email template designed for audiences that expressed interest in classic opera
Right: email template designed for audiences that had come to the Met at least once from 2018-2021, but hadn't been back in 2022 to 2024.
Below: GIFs created for emails using these templates
Classic Operas prototype here with GIF functionality
Orchestra Deal prototype here with GIF functionality
Left: email template designed for first time buyers
Right: email template promoting contemporary opera